Published · VyPack
Digital product passports and interactive packaging in 2026
The EU digital product passport turns packaging into a data carrier. How to prepare design, QR placement and content.
Digital product passports mean information about material, origin and recycling must be accessible digitally. In practice that means a scannable code on the pack leading to a stable landing page.
Design for scanning
Place the code on a flat surface with good contrast, avoid high-gloss or foiled areas directly beneath it, and test scanning on the actual material before production.
Interactivity with a purpose
Interactive packaging works best when the code delivers something concrete: care instructions, authenticity checks, return instructions or refills. Avoid adding a code with no content behind it.